Patterson Launches Private Label Line – Pivetal

By now, most of you are aware of Pivetal, our new veterinary-specific brand that was announced 5/16/19. Over the next 12-18 months, you will see the Patterson Veterinary brand sunset, as new packaging, item numbers, and products launch under Pivetal. The Private Label Team is working alongside the salesforce to ensure that you are apprised of all the information you need to make this transition a successful one. So what is Pivetal, and why should you consider purchasing our products?




             At Pivetal, we understand the needs of our customers and strive to provide products and solutions that instill loyalty and compliance within their practice.


Created with the veterinarian and their practice needs in mind, Pivetal is the trusted, cost-effective alternative to name brands that promises in-stock reliability and quality backed by the customer service standards of Patterson.


Pivetal provides cost-effective alternatives without sacrificing the quality animal healthcare professionals are accustomed to.  



  • Quality Backed by ServicePivetal brand products are backed by the standards you’ve come to know and respect from Patterson Veterinary.
  • Reliable – With each addition, Pivetal is providing quality products that compare to or exceed the standards of other leading brand names. 
  • Cost-EffectivePivetal will help you keep patient care costs down, while keeping your practice profitable through higher margins.
  • For Veterinarians Only – The Pivetal Brand has been created for veterinarians to be used and prescribed by you… rest assured you won’t find our products online or through major retailers!